Nurses and nurse are posing for a selfie

Openshift

Openshift is an innovative healthcare staffing platform that benefits both nursing professionals and healthcare facilities. The mobile app revolutionizes the way nurses manage their careers. No more endless job board searches or app downloads. With just one Openshift profile, you effortlessly connect to multiple agencies and access a wide variety of shifts at top-tier nursing facilities that align with your location, schedule, and lifestyle needs.

Services

Brand Strategy
Visual Identity
Logo Design
Mascot Design
Website Design

Openshift logo on green background

Brand Strategy
In our strategy session, we uncovered the fundamental aspects of the brand through targeted exercises, crystallizing its personality, mission, and vision. Our focus honed in on the primary target customer—Nancy, 'the undervalued LPN.' By delving into her challenges as a burnt-out nurse, we unearthed invaluable insights that became the driving force behind Openshift's visual and verbal identity. This approach ensures an authentic connection with our target audience.

A male nurse is helping an old man to walk
Grid of Openshift web pages

I am absolutely thrilled with the exceptional work done by Chaya on my branding and website. Her creativity and attention to detail exceeded my expectations, bringing to life a brand identity that perfectly captures the essence of my vision to create an impactful brand. It was a pleasure working with Chaya, and I wholeheartedly recommend her services to anyone seeking top-notch branding and design! Thank You!

S.W Founder

Brand Identity
The identity system was crafted to reflect a friendly and welcoming vibe that speaks directly to the target audience.  At the same time Openshift leverages technology and delivers a highly innovative modern solution to its customers and needs to reflect that professionalism and high quality.  The stylized 'o' at the core of the logo represents a welcoming and open attitude, reflecting the platform's innovative approach.

Grid of Openshift logos and illustrations

Mascot Design
Through an iterative process, we crafted a memorable mascot for Openshift that embodies a friendly and approachable vibe. Our design features a cute heart with wings, symbolizing angels in scrubs. This whimsical mascot adds an extra layer of charm to the brand identity, providing a versatile and memorable visual element for various contexts.

Openshift mascots mockups
An Openshift app in the phone and a woman is holding a phone
Openshift brand file mockup
Openshift business cards mockup
An ad for openshift in a subway station.
Openshift bag design mockup
A woman wearing a sweatshirt with an Openshift mascot on it.
Openshift mascot on green background
A woman wearing a sweatshirt with an Openshift mascot on it.

I established the look of the brand illustrations and art directed a library of bright and bold illustrations. These playful artworks add a vibrant spirit into the brand's visual language.

Openshift custom illustrations
Openshift custom illustrations
Openshift nurse with illustrated wings behind her on the green background

After we finalized the identity, I set out to apply the brand to the most important customer touchpoint for Openshift: a new website I helped oversee the development of the design too.

Openshift website in full height
Openshift website in full height
Grid of Openshift web pages
Openshift logo on green background

Brand Strategy
In our strategy session, we uncovered the fundamental aspects of the brand through targeted exercises, crystallizing its personality, mission, and vision. Our focus honed in on the primary target customer—Nancy, 'the undervalued LPN.' By delving into her challenges as a burnt-out nurse, we unearthed invaluable insights that became the driving force behind Openshift's visual and verbal identity. This approach ensures an authentic connection with our target audience.

Openshift Brand personality text
A male nurse is helping an old man to walk
Grid of Openshift web pages

I am absolutely thrilled with the exceptional work done by Chaya on my branding and website. Her creativity and attention to detail exceeded my expectations, bringing to life a brand identity that perfectly captures the essence of my vision to create an impactful brand. It was a pleasure working with Chaya, and I wholeheartedly recommend her services to anyone seeking top-notch branding and design! Thank You!

S.W Founder

Brand Identity
The identity system was crafted to reflect a friendly and welcoming vibe that speaks directly to the target audience.  At the same time Openshift leverages technology and delivers a highly innovative modern solution to its customers and needs to reflect that professionalism and high quality.  The stylized 'o' at the core of the logo represents a welcoming and open attitude, reflecting the platform's innovative approach.

Grid of Openshift logos and illustrations

Mascot Design
Through an iterative process, we crafted a memorable mascot for Openshift that embodies a friendly and approachable vibe. Our design features a cute heart with wings, symbolizing angels in scrubs. This whimsical mascot adds an extra layer of charm to the brand identity, providing a versatile and memorable visual element for various contexts.

Openshift mascots mockups
An Openshift app in the phone and a woman is holding a phone
Openshift brand file mockup
Openshift business cards mockup
An ad for openshift in a subway station.
Openshift bag design mockup
A woman wearing a sweatshirt with an Openshift mascot on it.
Openshift mascot on green background
A woman wearing a sweatshirt with an Openshift mascot on it.

I established the look of the brand illustrations and art directed a library of bright and bold illustrations. These playful artworks add a vibrant spirit into the brand's visual language.

Openshift nurse with illustrated wings behind her on the green background

After we finalized the identity, I set out to apply the brand to the most important customer touchpoint for Openshift: a new website I helped oversee the development of the design too.

Openshift website in full height
Openshift website in full height
Grid of Openshift web pages